How was your day?

It's nice to be noticed. Don't you think? We all like a little attention, now and then. It is especially nice to be noticed when we are driving. As a matter of fact, if we aren't noticed, it can be downright dangerous. How often are you noticed? Do you do everything in your power to let people know your intentions when driving so that they can avoid an accident with you?

Our newest customer, Coy Trucking of Grand Forks, ND, took a big step last week and is already seeing a difference. Last Tuesday, we installed a Slow-N-Tell unit in one of their three trucks. Dan, owner of Coy Trucking, noticed a difference with traffic, right away. People stayed off his bumper and most importantly, stayed back when he was swinging wide for a turn. "The only change we made to the truck was adding Slow-N-Tell. People seemed to notice right away. I didn't change my driving or do anything differently, so I know that it (Slow-N-Tell) works!"

Being noticed is what Slow-N-Tell is all about. Indulge me, please as I insert a little bit of logic. If we are to be noticed, we must do something to get the attention of the person who is supposed to notice us, right? Once we get noticed, we can communicate with that person or persons. (Why else would we want to get someone's attention, other than to communicate?) Once we (the communicator) send our message and it is noticed, the receiver (the communicatee) can react , hopefully in a positive manner. If we do nothing to get noticed, our message is not recognized because we never sent it, so how can someone react? Most often the lack of communication results in a different kind of reaction, usually negative.

Let's add Slow-N-Tell to this logic bomb.
(Example A) - Truck driver slows down using alternative braking methods, no brake lights, no recognition from following driver, following driver gets too close to truck for comfort, following driver reacts negatively to truck driver, waves with one finger. Truck driver reacts negatively to following driver, returns single finger salute, everybody has a bad day.
(Example B) - Truck driver slows down using alternative braking methods, Slow-N-Tell illuminates brake lights, gets following driver's attention, following driver recognizes brake lights, gives trucker room to slow down or turn, waves (whole hand) to trucker to say 'thanks'. Truck driver waves back (whole hand) to following driver and smiles, everybody has a great day.

How was your day? Dan's day was great! Thanks, Dan!